If you’re reading this, you’re probably wondering how I got here.

I’m the byproduct of Korean immigrants, the city of Portland, track and field, pop culture, mass media and Costco. As a kid living between cultures, I learned the value of observation, empathy, and speaking universally.

I view the world through a kaleidoscope lens that informs how I go about my craft — storytelling rooted in community, culturally relevant, backed by data, and deeply impactful. I connect the dots, see where things are going when others might not, and have a penchant for disrupting the status quo.

As a journalist, I racked up billions of pageviews for publications like TechCrunch, Gizmodo, Wirecutter, Esquire, and Wired. I also launched TIME’s Techland and News Corp’s The Daily, the first newspaper app for the iPad. You might have even seen my byline in Vibe, Surfing, Men’s Journal, or TIME.

More likely, you’ve unknowingly come across something I’ve written, strategized, ideated, or creative directed in the last decade for brands like Nissan, McDonald’s, Tumblr, Michelin, Apple, Qualcomm, Tiger Beer, Western Digital, Adidas, or Gogoro.

(I should I mention that I studied finance in college, not journalism, communications or even advertising.)

Have a look around and let’s chat about how I can help you with your brand marketing and/or strategic storytelling needs.

PS - I love Tottenham Hotspur Football Club, fly fishing and croissants.