Codeword

How do you change your messaging from a B2B audience to a B2B2C one? As the editorial lead for Qualcomm, I led the strategy, creation, and implementation of branded content for consumer marketing platforms and internal client initiatives. Here’s a glimpse into how we did it and the 70% increase in reach that followed.

 

TBWA\

It’s not every day you get the opportunity to lead change at an agency like TBWA\ but that’s precisely what I did. The remit was to transform Nissan’s global digital presence into the most engaging auto brand across the social web, but also disrupt and shape how the agency approached social media.

Here are a few highlights of the work my team accomplished for Nissan:

  • YOY Performance saw 7-14x growth across platforms.

  • Fastest growing brand on Twitter, Facebook, LinkedIn and Instagram at the time.

  • 14x more engagement on paid posts and 10x more efficient follower growth.

  • Cultivated over 175M+ in a non-paid influencer fan base.

 

Tumblr

As the brand creative director at Tumblr, I led the in-house creative team of designers and copywriters on brand campaign strategy, ideation, creation and execution.

My primary focus was deciphering how and where the brand, product, and communities intersect online and in the real world.

 
 

Gogoro

More recently, I thought a lot about the stories and storylines that Gogoro can tell about its innovations in smart electric vehicles and smart battery technology. As operators of the world's largest and smartest urban battery swapping 360 technology platform, Gogoro is making the world’s most densely populated cities a lot greener, cleaner, safer, smarter and more equitable for all.